Storylane

Storylane provides a platform for creating interactive product demos that can be used by sales, marketing, and product teams to engage potential customers.

Services

Visual Identity Design

Brand Book Design

Industry

B2B SaaS

Date

July 2024

Storylane belonged to the Creator Archetype

They are building future buying practices today

They are a big, mature brand, not just a startup

They do things differently

They focus on product innovation speed and product maturity

Since it belonged to the Creator archetype and the client was also open to doing something very young & playful, we had the freedom to go all out on colors and fun visual elements.

Once the moodboard was finalised, we started finalising the colors and the typeface.

We went with bold, saturated colors that are expressive in nature and a simple serif typeface that looked professional yet something that had a distinct character to it.

To bring in the playful factor, some elements were introduced and rules were put down on how to use them.

Since it was product focused, we had to make a lot of product mockups. We brought a distinct character to the imagery as well with the help of doodle style lines

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