Refo
A lending automation platform that helps banks automate their lending processes.
Services
Visual Identity Design
Web Design
Motion Design
Industry
Fintech / B2B SaaS
Date
May 2024
At it's core, Refo belonged to the Sage archetype
We help lenders launch & manage custom credit products faster (Help them increase speed)
We reduce credit & operational risk (Make then trustworthy)
We provide out of the box 50+ integrations specific to lending use cases (Help them increase speed)
We support open standards and allows customers to extend the platform with custom development on top of the core Refo platform (We share our expertise)
We give capability to customer to make changes in a complete DIY format (We share our expertise)
As Refo comes under the Sage archetype, we had to go for clean and a professional looking direction. Something that exudes trustworthiness and expertise.
With these moodboards and key points in mind, we created the final stylescape that could emote these values.
We came up with the futuristic, glowing lines pattern that shows data flow and how Refo enables it seamlessly.
The colors and typeface were also chosen in a way that it would have an elite and expert feel to it.
As this website is product focused, we had to do a lot of product mockups that fits into the new visual identity.
We made a stylistic choice of bringing in the glowing lines into the mockups, which helped us make the animations interesting.
Webflow Development & GSAP animations done by Qamar Aziz
