Flownation

India's biggest Webflow community.

Services

Visual Identity Design

Motion Design

Industry

No-Code Community

Date

March 2024

Flownation had to emote these four qualities

⇀ Achieving growth
⇀ Being kind & helpful
⇀ Celebrating the people of the community
⇀ Being an inspiration for young Webflow Devs

As the first step, I explored different possible directions with these three moodboards. We liked the colors of the first moodboard and the concept of shapes coming together in the second moodboard.

I was able to translate these visually with the help of different shaped blobs — denoting diversity — coming together.

The next step was to create a stylescape with as many patterns & mockups as possible. The icons and colors were also established in the stylescape. Here's how that turned out!

As this is a community, a very crucial item for the identity is the use of imagery. I went for a monotone styled imagery, in contrast to the overall colorful theme.

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